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* "Starting at" price represents the Manufacturer's Suggested Retail Price (MSRP) for the base model minus Total Discounts (where applicable). Price does not include taxes, freight (from $1,695 to $2,495), insurance, registration, licence, A/C charge, retailer administration fees and other charges, and new tire duties (in Quebec). Model shown may be an upgraded model. Total Discounts may vary from time to time and may vary considerably by model and trim. Total Discounts include Consumer Cash Discounts, which are applied before taxes, and/or Bonus Cash Discounts, which are applied after taxes. Retailers may sell for less. See your retailer for complete details.

¥ $14,000 in total discounts includes $12,500 Consumer Cash and $1,500 Loyalty/Conquest Bonus Cash. Consumer Cash Discounts are deducted from the negotiated price before taxes. $1,500 Ram Truck Loyalty/Conquest/Skilled Trades Bonus Cash is available on the retail purchase/lease of 2015/2016 Ram 1500 (excludes Reg. Cab), 2014/2015/2016 Ram 2500/3500, 2014/2015/2016 Ram Cab & Chassis or 2015 Ram Cargo Van and is deducted from the negotiated price after taxes. Eligible customers include: 1. Current owners/lessees of a Dodge or Ram Pickup Truck or Large Van or any other manufacturer's Pickup Truck or Large Van. The vehicle must have been owned/leased by the eligible customer and registered in their name on or before July 1, 2016. Proof of ownership/lease agreement will be required. 2. Customers who are skilled tradesmen or are acquiring a skilled trade. This includes Licensed Tradesmen, Certified Journeymen or customers who have completed an Apprenticeship Certification. A copy of the Trade Licence/Certification required. 3. Customers who are Baeumler Approved service providers. Proof of membership is required. Limit one $1,500 bonus cash offer per eligible truck transaction. Some conditions apply. See your dealer for complete details.

◊ Based on total Canadian sales from January 1, 2015 to present.