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* "Starting at" price represents the Manufacturer's Suggested Retail Price (MSRP) for the base model minus Total Discounts (where applicable). Price does not include taxes, freight (from $1,695 to $2,495), insurance, registration, licence, A/C charge, retailer administration fees and other charges, and new tire duties (in Quebec). Model shown may be an upgraded model. Total Discounts may vary from time to time and may vary considerably by model and trim. Total Discounts include Consumer Cash Discounts, which are applied before taxes, and/or Bonus Cash Discounts, which are applied after taxes. Retailers may sell for less. See your retailer for complete details.

The Zero Today Gone Tomorrow offer applies to retail deliveries of selected new and unused models purchased from September 1, 2016 to September 30, 2016 from participating retailers. Retailer order/trade may be necessary. Offers subject to change and may be extended without notice. Although we make every effort to ensure the accuracy of the information and offers on this website, we cannot guarantee that the site will be error-free. Therefore, you should consult a participating retailer for complete details and conditions.

¥ $14,000 in Total Discounts is available on select new 2016 Ram HD 2500/3500 models and consists of $12,500 in Consumer Cash Discounts and $1,500 in Ram Truck Loyalty/Conquest Bonus Cash. $12,000 in Total Discounts is available on new 2016 Ram 1500 models (excluding Reg Cab) and consists of $10,500 in Total Incentives and $1,500 in Ram Truck Loyalty/Conquest Bonus Cash.$1,500 Ram Loyalty/Conquest/Skilled Trades Bonus Cash available on purchase/lease of select Ram 1500, 2500/3500 trucks and Cargo Vans to 1) current owners/lessees of any brand pickup truck or van; 2) skilled tradesmen; 3) Beaumler-approved service providers.

◊ Based on total Canadian sales from January 1, 2015 to present.