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* "Starting at" price represents the Manufacturer's Suggested Retail Price (MSRP) for the base model minus Total Discounts (where applicable). Price does not include taxes, freight (from $1,695 to $2,495), insurance, registration, licence, A/C charge, retailer administration fees and other charges, and new tire duties (in Quebec). Model shown may be an upgraded model. Total Discounts may vary from time to time and may vary considerably by model and trim. Total Discounts include Consumer Cash Discounts, which are applied before taxes, and/or Bonus Cash Discounts, which are applied after taxes. Retailers may sell for less. See your retailer for complete details.

∞ $13,000 in Total Discounts is available on select new 2016 Ram 1500 models (excluding Regular cab) and consists of $10,500 in Consumer Cash, $1,500 in Loyalty/Conquest Bonus Cash and $1000 in Holiday Bonus Cash. Consumer Cash Discounts are applied before taxes, and Bonus Cash Discounts are applied after taxes. See your retailer for complete details.

Holiday Bonus Cash is available on select new 2016/2017 models and is deducted from the negotiated purchase/lease price after taxes. Holiday Bonus Cash may be issued to customers as a cheque.